We are an independent collective comprised of three culture-centric vertically integrated businesses:

MARKETING AGENCY

We specialize in white glove brand-building, owning the nexus of entertainment and commerce.

ARTIST MANAGEMENT

We facilitate personalized, long-game success across recorded music, publishing, branding, touring, and beyond.

We strive to create unique, scalable marketing solutions for artists, entertainers, tech companies, brands, and entertainment businesses.

By partnering with UNDRCVR Entertainment, you will have access to our network of experts to help launch and grow your business. We are deeply passionate about pushing boundaries for artists, influencers, and brands.

We believe independence is the future, and a future in entertainment, music, and tech is independence. We are here to activate that future in partnership with you.

A&R Consulting
Art Direction & Packaging Creation
Bio Creation
Commerce Strategy
Content Creation
Direct To Consumer
Digital + Influencer Marketing
Digital Optimization
International Marketing
Paid Media Buying
Press Releases
Product Management + Timelines
Radio Promotion
Tour Marketing
Video Commissioning
Website Management

JOHN FRANCK

Co-Founder John Franck has consistently impacted independent music as a much sought-after entrepreneurial-minded executive with a proven track record. He continues to apply this creative acumen and vision to UNDRCVR Entertainment and its myriad of clients across multiple genres. Indicative of his influence, Billboard named him among its coveted Indie Power Players in 2020 and 2021 in addition to citing him on its Digital Power Players list in 2019

Born in Brussels, he grew up in Europe, attended high school in Milan, Italy, and eventually graduated from Fordham University in New York City. This international journey imparted both a global perspective and a deep passion for music upon him. 

After a decade at eOne Entertainment (now MNRK Music Group) working with the likes of artists like DJ Khaled and The RZA and three years at Razor & Tie where he helped lead the label’s business development efforts and marketing strategy with signings like The Pretty Reckless, he joined 300 Entertainment at ground zero as one of its first senior executives in 2014. As CMO, he helped galvanize the early development of artists such as Fetty Wap, Migos, Highly Suspect, Cheat Codes, Maggie Lindemann, and many more. 

Beginning in 2019, he spent two years as Executive Vice President of Commerce and Marketing at ADA Worldwide/Warner Music Group, helping to lead the digital commerce rollout of projects for SAINt JHN, Dixie D’Amelio, Papa Roach, AJR, Ghostemane, JOJI, KSI, Palaye Royale, Illenium, Lauren Daigle, IDLES, Run The Jewels, and Iron Maiden for the distributor and its respective partners.

EDDIE LEVY

Co-Founder Eddie Levy stands out as an award-winning marketing executive, trusted advisor, and artist manager. Collaborating closely with a myriad of diverse clients, he stresses a personally tailored approach to each campaign and partnership. Among numerous accolades, he notably garnered a 2020/2021 CLIO Award for his role in the creation of an artist-centric Digital/Mobile game.

The Long Island native developed a lifelong passion for music in high school, opting to enter the industry as soon as he graduated. Levy cultivated his marketing acumen at ILG under the Warner Music Group umbrella and at influential independent management company Strong Management. He spent five years at Razor & Tie where he architected marketing plans, oversaw budgets, and P&Ls in the millions as the chief marketing strategist for releases across all genres. He also logged a year as The National Director of Marketing for concert venue chain, City Winery, before co-founding UNDRCVR. 

He simultaneously manages Massachusetts stalwarts All That Remains. The band consistently tours globally to packed audiences across multiple continents and has notably sold over two million albums stateside bolstered by a series of hits, including the platinum-certified “Two Weeks,” gold-certified “What If I Was Nothing,” and their gold-certified Garth Brooks cover of “The Thunder Rolls,” among others.