Co-founder John Franck has been at the forefront of Independent music for over 20 years. John’s held senior executive positions as Head of Marketing, Business Development and Digital Commerce at a variety of companies. Most recently, he was the Executive Vice President of Commerce and Marketing at ADA/Warner Music Group and CMO at 300 Entertainment -- a start-up he joined at its formation.
John was recognized by Billboard in 2021 + 2020 as an ‘Indie Power Player’ and a 2019 ‘Digital Power Player’. He has worked with a wide range of artists and influencers, including DJ Khaled, Migos, The Pretty Reckless, Cheat Codes, Young Thug, RZA, SAINt JHN, Highly Suspect, Coheed & Cambria, Dixie D’Amelio, Papa Roach, Fetty Wap, AJR, The Sword, Ghostemane, The Hold Steady, Augustana, Maggie Lindemann, Hatebreed, Iron Maiden and many others.
Co-Founder Eddie Levy stands out as an award-winning marketing executive, trusted advisor, and artist manager. Collaborating closely with a myriad of diverse clients, he stresses a personally tailored approach to each campaign and partnership. Among numerous accolades, he notably garnered a 2020/2021 CLIO Award for his role in the creation of an artist-centric Digital/Mobile game.
The Long Island native developed a lifelong passion for music in high school, opting to enter the industry as soon as he graduated. Levy cultivated his marketing acumen at ILG under the Warner Music Group umbrella and at influential independent management company Strong Management. He spent five years at Razor & Tie where he architected marketing plans, oversaw budgets, and P&Ls in the millions as the chief marketing strategist for releases across all genres. He also logged a year as The National Director of Marketing for concert venue chain, City Winery, before co-founding UNDRCVR.
He simultaneously manages Massachusetts stalwarts All That Remains. The band consistently tours globally to packed crowds on multiple continents and has notably sold over two million albums stateside bolstered by a series of hits, including the platinum-certified “Two Weeks,” gold-certified “What If I Was Nothing,” and gold-certified Garth Brooks cover “The Thunder Rolls,” among others.